Effective Date: June 1, 2026
This Privacy Policy describes how Bayfair Holdings, LLC and Bayfair Realty, LLC (collectively, “Bayfair,” “we,” “us,” or “our”) collect, use, disclose, store, and otherwise process information through our websites, landing pages, forms, portals, applications, social media pages, digital advertisements, text messaging programs, and related online and offline interactions (collectively, the “Services”).
Bayfair Holdings, LLC and Bayfair Realty, LLC are separate Florida companies that may operate a shared website, shared marketing systems, and coordinated lead intake processes. Depending on the interaction, one or both entities may act as the business responsible for the information collected through the Services.
This Privacy Policy is intended to provide clear notice regarding the categories of information we collect, the purposes for which we use it, the categories of third parties with whom we may share it, and the choices and rights available to you. FTC guidance has emphasized that companies collecting location-related data should clearly disclose what categories of information are collected, why the information is used, what third parties may receive it, and how users may withdraw consent or opt out where applicable.
This Privacy Policy applies to personal information collected:
– Through our website and related digital properties.
– Through contact forms, registration forms, appointment requests, lead forms, and newsletter signups.
– Through email, phone, text message, chat features, and other communications with Bayfair.
– Through analytics, cookies, advertising technologies, and similar tracking tools used on our Services.
– In connection with inquiries about custom home building, development, construction consulting, lot acquisition, brokerage services, listings, transactions, and related business opportunities.
This Privacy Policy does not apply to information that is subject to a separate notice, contract, or disclosure provided for a specific transaction or relationship, including a real estate agency disclosure, construction contract, purchase agreement, or lender- or title-related privacy notice.
We may collect the following categories of information, depending on how you interact with us:
Information You Provide Directly
– Name, mailing address, property address, email address, and phone number.
– Account or portal credentials, if any.
– Information submitted through forms, including move timeline, price range, home preferences, property interests, lot information, financing status, and transaction goals.
– Construction-related information, such as plans, specifications, budgets, finishes, project scope, survey information, lot details, and design preferences.
– Real estate-related information, such as buying, selling, leasing, valuation, showing, and investment preferences.
– Communications, appointment requests, uploaded documents, photographs, and any other information you choose to provide.
Information Collected Automatically
When you use our Services, we may automatically collect certain information from your device or browser, including:
– IP address.
– Browser type, operating system, device identifiers, and language settings.
– Pages visited, links clicked, time spent, referring URLs, and interaction data.
– Date and time of visits and other usage logs.
– Approximate geolocation inferred from IP address or device settings.
– Precise geolocation, if you affirmatively allow such access through your device, browser, or applicable consent mechanism.
– Cookie identifiers, pixel tags, ad identifiers, session identifiers, and similar persistent or online identifiers.
Information from Third Parties
We may receive information about you from third parties, such as:
– Advertising networks and analytics providers.
– Lead generation partners and referral platforms.
– Multiple listing services, listing syndication providers, and real estate data vendors.
– Social media platforms and digital marketing partners.
– Builders, developers, owners, lenders, title companies, inspectors, and professional service providers involved in a transaction or project.
– Public records and government databases.
We use first-party and third-party cookies and similar technologies to operate the Services, remember preferences, maintain sessions, understand website usage, measure campaign performance, detect fraud, improve user experience, and support advertising and remarketing activities. Many state privacy law summaries emphasize that privacy notices should explain targeted advertising, cookies, and opt-out mechanisms where applicable.
These technologies may include:
– Strictly necessary cookies.
– Analytics cookies.
– Functional cookies.
– Advertising, remarketing, and social media pixels.
– Session replay, event tracking, or tag management tools, where implemented.
Third parties that place cookies or similar technologies on our Services may collect information directly from your browser or device over time and across websites or applications. Where required by applicable law or platform rules, we will provide notice and an appropriate consent or opt-out mechanism for these technologies.
We may use personal information for the following business and commercial purposes:
– To operate, maintain, secure, and improve the Services.
– To respond to inquiries and communicate with you.
– To provide information about custom home construction, development, lots, listings, brokerage services, and related opportunities.
– To schedule appointments, tours, consultations, and meetings.
– To evaluate project feasibility, construction opportunities, transaction opportunities, and service requests.
– To prepare proposals, budgets, preliminary scopes, marketing materials, and transaction support.
– To personalize website content and understand user interests.
– To send newsletters, updates, promotional communications, and remarketing messages, subject to your preferences and applicable law.
– To perform analytics, measure campaign performance, and improve our marketing strategy.
– To comply with legal, regulatory, licensing, recordkeeping, and contractual requirements.
– To establish, exercise, or defend legal claims.
We may collect approximate geolocation from IP address or similar technical signals when you use the Services. In some circumstances, we may also collect precise geolocation if you affirmatively enable location-sharing through your device, browser, or a consent prompt.
We may use location-related information to:
– Tailor content based on service area.
– Improve advertising relevance.
– Help route inquiries to the appropriate team or service area.
– Detect suspicious activity or protect the security of the Services.
– Measure marketing effectiveness.
If Bayfair collects or uses precise geolocation, Bayfair will seek consent where required and will provide a mechanism, where practicable, for withdrawal of that consent through device settings, browser settings, consent tools, or other methods described in our notices. Bayfair does not intentionally use sensitive location data to infer or target individuals based on visits to sensitive locations.
We may disclose personal information to the following categories of recipients:
– Affiliated companies and related entities involved in providing requested services.
– Website hosting providers, IT vendors, cloud storage providers, CRM providers, and software service vendors.
– Marketing agencies, advertising networks, analytics companies, and call-tracking providers.
– Real estate technology vendors, MLS or syndication vendors, and transaction management providers.
– Contractors, consultants, attorneys, accountants, lenders, title companies, inspectors, appraisers, and other service providers relevant to a project or transaction.
– Government agencies, regulators, law enforcement, or other parties where required by law, subpoena, court order, or legal process.
– Successors, purchasers, investors, or counterparties in connection with a merger, financing, acquisition, sale of assets, or similar transaction.
We may also disclose information at your direction or with your consent.
Bayfair does not sell personal information for money in the ordinary sense of the term. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to potentially include certain disclosures involving advertising cookies, analytics tags, remarketing tools, and similar technologies used to deliver or measure personalized advertising.
If Bayfair engages in activities that are deemed a sale, sharing, or targeted advertising under applicable law, Bayfair will provide any required notices and opt-out rights. Florida law summaries note that the Florida Digital Bill of Rights requires clear privacy notices and, for covered entities, includes rights relating to access, deletion, correction, copies of data, and opt-outs from sales or targeted advertising, although the statute is narrow in scope and primarily directed at very large covered businesses.
Unless specifically stated in a supplemental notice, Bayfair does not state that it sells sensitive personal data or biometric personal data. If our practices materially change in a manner that triggers a specific statutory notice requirement, we will update this Privacy Policy and any just-in-time notices accordingly.
We may send transactional or relationship communications, such as responses to your inquiry, appointment confirmations, project updates, listing updates, and administrative messages. With your consent where required by law, we may also send promotional emails, newsletters, text messages, and remarketing communications.
You may unsubscribe from marketing emails by using the unsubscribe link in the email. You may opt out of marketing text messages by replying with the instructions provided in the message, such as STOP, where applicable. Opting out of promotional communications does not prevent us from sending service-related or transactional communications.
In the course of a real estate or construction inquiry, Bayfair may receive information relating to your transaction goals, property interests, financing readiness, lot ownership, budget expectations, or documents relevant to a project. Some information shared during real estate, mortgage, title, or financial service processes may be subject to separate notices under laws such as the Gramm-Leach-Bliley Act where applicable to the entity providing the financial or settlement service.
Bayfair requests that you avoid sending highly sensitive information through general website forms unless specifically requested through a secure method.
The Services are not directed to children under 13, and Bayfair does not knowingly collect personal information from children under 13 through the Services without legally required consent. FTC guidance under COPPA treats persistent identifiers such as cookies and IP addresses as personal information in certain child-directed contexts and requires appropriate disclosures and parental consent where applicable.
If Bayfair learns that personal information has been collected from a child in a manner inconsistent with applicable law, Bayfair will take appropriate steps to delete or otherwise address that information.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
– Provide services and respond to inquiries.
– Maintain transaction, project, and communication records.
– Comply with legal, tax, regulatory, accounting, licensing, and contractual obligations.
– Resolve disputes and enforce agreements.
– Maintain security, backup, fraud prevention, and business continuity functions.
Retention periods vary depending on the type of information, the nature of the relationship, the sensitivity of the information, legal requirements, and whether the information is needed for an ongoing project, transaction, dispute, or investigation.
Bayfair uses administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. Florida privacy law summaries emphasize that covered controllers should implement reasonable administrative, technical, and physical data security practices appropriate to the volume and nature of the data processed.
No method of transmission over the internet or method of electronic storage is completely secure. Accordingly, Bayfair cannot guarantee absolute security.
You may have the following choices, depending on the nature of your interaction with us and applicable law:
– Cookies and tracking: You may adjust browser settings, device settings, or any consent tool made available on the Services to refuse or limit cookies and certain tracking technologies.
– Location data: You may disable location permissions through your browser or device settings.
– Email marketing: You may unsubscribe through the link in a marketing email.
– Text marketing: You may opt out by following the instructions in the message.
– Do Not Track / similar signals: Bayfair may recognize legally required opt-out preference signals where applicable to our processing activities and technical environment.
Depending on your state of residence and Bayfair’s legal obligations in the specific context, you may have the right to request that Bayfair:
– Confirm whether Bayfair processes your personal information.
– Provide access to certain personal information.
– Correct inaccuracies in certain personal information.
– Delete certain personal information, subject to exceptions.
– Provide a portable copy of certain personal information.
– Opt you out of certain processing activities, such as targeted advertising, sale, or profiling, where applicable.
To submit a privacy request, you may use the contact information listed below. Bayfair may take reasonable steps to verify your identity before processing a request and may deny or limit a request as permitted by law. Bayfair may also request clarification if needed to understand the scope of your request.
Your information may be processed in Florida and in other states where Bayfair or its service providers operate. Bayfair may use third-party processors and vendors to host data, provide analytics, manage communications, support marketing, maintain records, or otherwise assist in operating the business. Florida privacy law commentary notes that controller-processor relationships should be governed by contracts that address instructions, confidentiality, processing purpose, and appropriate safeguards.
By using the Services, you understand that information may be processed outside your city, county, or state, subject to applicable legal protections and contractual safeguards.
The Services may contain links to third-party websites, social media pages, property search tools, mortgage calculators, maps, listing feeds, scheduling systems, or other external services. This Privacy Policy does not apply to the privacy practices of third parties that Bayfair does not control.
Users should review the privacy policies of those third parties directly.
Bayfair may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. FTC guidance indicates that disclosures regarding sensitive location practices should be clear, conspicuous, and not buried, particularly where consent is expected for precise geolocation activities.
The updated version will be posted with a revised effective date. Your continued use of the Services after the revised policy becomes effective constitutes your acknowledgment of the updated Privacy Policy, except to the extent applicable law requires additional notice or consent.
To ask questions about this Privacy Policy or submit a privacy request, contact Bayfair using the contact information published on the website for Bayfair Holdings, LLC or Bayfair Realty, LLC.
Bayfair Holdings, LLC
1318 W. Swann Avenue
Tampa, Florida, USA
Bayfair Realty, LLC
1318 W. Swann Avenue
Tampa, Florida, USA
Our team is happy to answer any questions about how we handle your personal information.
